Olin Business School Archives

‘X-odus’ creates growing challenges for brand marketing

If there is one thing that is constant in marketing, it’s that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.

Awards & Notables

Thakor receives honorary degree from University of Gothenburg

Anjan Thakor, the John E. Simon Professor of Finance at Olin Business School at Washington University in St. Louis, received an honorary doctorate Oct. 25 from the University of Gothenburg’s School of Business, Economics and Law in Sweden.

Economy

Olin Brookings Commission recommends policies to manage ‘silver tsunami’ impact

With thoughtful planning and policy interventions, the impending wave of small business ownership transitions coming as baby boomers retire can create opportunities for expanded employee ownership and greater inclusivity in business leadership, according to a new report from WashU Olin Business School and the Brookings Institution.

Entrepreneurship & Innovation

Stopping the brain drain: WashU research reveals strategies to keep graduate talent in St. Louis

WashU will host a conference, “Data for Good: Attracting and Retaining Talent in St. Louis,” Wednesday, Oct. 9, for local business, academic and community leaders to discuss how to build and sustain a thriving talent ecosystem in St. Louis.

Supply Chain Management

Strike will test U.S. supply chain resiliency

Panos Kouvelis, director of Olin Business School’s Boeing Center for Supply Chain Innovation, discusses the impact of the port workers’ strike on supply chain inventory and prices.

Entrepreneurship & Innovation

Small business plans should include ownership transition support

Peter Boumgarden, director of Olin Business School’s Koch Family Center for Family Enterprise, discusses Vice President Kamala Harris’ plan to expand the small business tax credit and other ways in which the government can support existing small businesses.