Williams named among top undergrad business professors by Poets & Quants
Elanor Williams, an associate professor of marketing at Olin Business School, has been selected as one of the 2023 Top 50 Undergraduate Business Professors by Poets & Quants for Undergrads.
LeBoeuf named inaugural Joyce and Chauncy Buchheit Distinguished Professor
Robyn LeBoeuf, a professor of marketing and co-vice dean of faculty and research at Olin Business School, was installed as the inaugural Joyce and Chauncy Buchheit Distinguished Professor during a ceremony at the school’s Charles F. Knight Executive Education Center.
Scott named 2023 Young Scholar
The Marketing Science Institute has identified Sydney Scott, an assistant professor of marketing at Olin Business School, as a promising young scholar.
Chan installed as Philip L. Siteman Professor of Marketing
Tat Chan, an expert on economics and marketing, was installed recently as the Philip L. Siteman Professor of Marketing.
Twitter controversy highlights corporate brand risk
If changes at Twitter conflict with businesses’ values, it’s time for companies to re-evaluate use of the social media platform, said Olin Business School marketing expert Michael Wall.
Timing is everything
Robyn LeBoeuf, professor of marketing at Olin Business School, searches how people’s time perceptions affect the way they make decisions.
WashU Experts: Supreme Court decision will transform American life, politics
Experts from Washington University in St. Louis offer perspectives on the Supreme Court’s decision to overturn Roe v. Wade and the impact it will have on American law, people and politics.
Maximizing opportunity
After decades in the sales industry, Judith Sun, EMBA ’08, has perfected the skill of seamlessly integrating Western brands into the Chinese market.
Poll shows abortion ruling leak did little to change Americans’ voting intentions
A forthcoming study conducted by researchers at Olin Business School and UCLA suggests the recent leak of a draft Supreme Court opinion on abortion did not significantly influence how Americans intend to vote.
Research demonstrates importance of consistent branding in political television ads
An analysis of television ads from the 2016 presidential election shows messages that are centrist and consistent with the candidate’s primary messages lead to increased online word of mouth chatter and higher daily poll ratings.
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