‘X-odus’ creates growing challenges for brand marketing

‘X-odus’ creates growing challenges for brand marketing

If there is one thing that is constant in marketing, it’s that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.
Talk to address privacy, civil rights in health care

Talk to address privacy, civil rights in health care

Melanie Fontes Rainer, director of the Office for Civil Rights at the U.S. Department of Health & Human Services, will discuss privacy and civil rights issues in health care at a Nov. 13 event hosted by the Weidenbaum Center on the Economy, Government, and Public Policy.
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