‘X-odus’ creates growing challenges for brand marketing

‘X-odus’ creates growing challenges for brand marketing

If there is one thing that is constant in marketing, it’s that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.
How to depolarize social media

How to depolarize social media

At a time when political polarization is becoming an increasing problem on social media, WashU data scientist Jean Springsteen is working on a way to bring down the temperature and still get buy-in from social media companies.
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