Opt-in enrollment could undermine Trump Accounts’ policy goals

Using a “check-the-box” opt-in process to open federally funded Trump Accounts for children likely will exclude millions of eligible families — and undermine the program’s promise to promote lifelong asset building, finds a new policy brief from the Center for Social Development (CSD) at Washington University in St. Louis.

Sherraden

Set to launch later this year, Trump Accounts will provide every U.S. child with a Social Security number born between January 2025 and December 2028 a one-time $1,000 deposit. The Treasury Department is considering requiring parents to actively “check a box” on their federal tax returns to authorize the accounts’ creation.

However, evidence shows that approach doesn’t work, according to the brief’s co-authors. Decades of behavioral research indicates that opt-in systems consistently fall short, achieving participation rates well below 60% — compared with near-universal participation under automatic, opt-out enrollment models.

“The power of the default is clear: if the default is ‘no account unless you act,’ many families will miss out — often those who stand to benefit most,” said Michael Sherraden, the George Warren Brown Distinguished University Professor and a co-author. “If the default is ‘every child gets an account unless a parent declines,’ participation will be nearly universal.”

Sherraden is the co-principal investigator for the ongoing SEED for Oklahoma Kids experiment, the first randomized controlled trial of child development accounts in the United States.

The brief offers two real-world examples:

  • Rhode Island’s CollegeBound baby program offered $100 to newborns whose parents checked a box on a birth form. Despite the small effort required, only 52%–55% of families enrolled.
  • The Refund to Savings initiative tested tax-time checkboxes to encourage saving refunds. Even with targeted prompts, participation gains were modest — a few percentage points at most.

By contrast, the SEED for Oklahoma Kids experiment used automatic enrollment with an opt-out option and achieved 99.9% participation, with all accounts still open 18 years later.

Sherraden and his co-authors recommend replacing any opt-in checkbox with an opt-out mechanism. In other words, automatically open a Trump Account for every eligible child unless a parent actively declines.

Co-authors on the brief are Jin Huang, the Irving Louis Horowitz Professor in Social Policy at the Brown School and associate director for research in the CSD; Margaret M. Clancy, CSD policy director; and Stephen Roll, an assistant professor at the Brown School and co-director of research and policy innovation with the CSD.