While the Giants and Patriots battled to win Super Bowl XLII, about 100 students, faculty and staff gathered at the Knight Center for a different competition: Super Advertising Bowl VIII. The Olin Business School’s annual event included presentations from area advertising agencies before the game. During the game, students including Ling-Ling Ting, MBA ’09, judged the commercials for their effectiveness and entertainment value. This year’s winner was the Tide stain stick ad that featured a talking stain on a young man’s shirt. The event also included a raffle with the proceeds going to the Humane Society of Missouri.