Siteman Cancer Center got quite a bargain when Brown Shoe Company, QVC and the Fashion Footwear Association of New York (FFANY) teamed up to offer half-price shoes at the 12th Annual QVC Presents “FFANY Shoes on Sale” event during October, Breast Cancer Awareness Month. The net proceeds benefit breast cancer research and education programs across the country. In 2005 Siteman was selected to be one of seven beneficiaries, who collectively this year received a total of $2.7 million from the 2005 event.
Siteman Cancer Center Director Timothy Eberlein, M.D., accepted the $313,450 contribution April 24 during a ceremony with FFANY representatives, Siteman doctors and Brown Shoe employees.
“We are grateful for the incredible support from Brown Shoe and the Fashion Footwear Association of New York,” said Eberlein. “Their generosity will further the innovative breast cancer research at Siteman. We are especially grateful to Brown Shoe CEO Ron Fromm for helping to make Siteman a part of this wonderful event that will help make a difference to breast cancer patients in our region and beyond.”
Fromm, who is also vice chairman of the FFANY board of directors and is a dedicated advocate for breast cancer research, introduced FFANY President Joseph Moore to the Siteman Cancer Center in 2005, when Brown Shoe became a special benefactor of the event.
“When FFANY asked us to step up our shoe donation we were pleased to do so,” said Fromm. “And we asked their contributions review board to consider evaluating the work being done at Siteman, a world class cancer center right here in St. Louis. The board was incredibly impressed at the breadth, depth, and professionalism of the research being performed. I could not be more pleased for Siteman, but more importantly for all of the women who will benefit from this important research. We at Brown Shoe are just proud to be a small part of this overall effort.”
The annual QVC Presents “FFANY Shoes on Sale” event, which will celebrate its 13th year on October 18, 2006, has sold over one million pairs of shoes and raised more than $22 million for leading breast cancer research and education institutions.
Dozens of brands, such as Brown Shoe’s Via Spiga, Franco Sarto and Naturalizer, as well as Nine West, Anne Klein, Calvin Klein, Coach Footwear, Michael by Michael Kors, UGG Australia, Cole Haan, Frye, Timberland and others, graciously donated designer and brand-name products to the event. Brown Shoe is a prominent supporter of this event, contributing $500,000 worth of shoes in 2005.
About QVC
QVC, Inc., a $6.5 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 160 million homes worldwide. Other divisions/subsidiaries include QVC.com, QVC @, QVC Local and QVC ProductWorks. The QVC Studio Tour is located at the company’s world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.
About FFANY and the Fashion Footwear Charitable Foundation
The Fashion Footwear Charitable Foundation was created to support ongoing research and education programs in the fight against breast cancer and is supported by members of the Fashion Footwear Association of New York (FFANY). Donated footwear is sold on live television on QVC® during the Fashion Footwear Charitable Foundation’s annual charity benefit, QVC Presents “FFANY Shoes on Sale.” Net proceeds are distributed to leading breast cancer research and education institutions across the United States, including those beneficiaries from 2005 who will also benefit from the 2006 event: the Abramson Cancer Center of the University of Pennsylvania; the University of Michigan Comprehensive Cancer Center’s Breast Oncology Program; the Gillette Center for Women’s Cancers at Dana-Farber Institute; the Breast Cancer Research Foundation; the Siteman Cancer Center at Washington University and the Joyce Eisenberg Keefer Breast Cancer Center at John Wayne Cancer Institute. The Fashion Footwear Charitable Foundation makes its home at 1414 6th Avenue, Suite 203, New York, NY 10019.
About the Siteman Cancer Center
Siteman Cancer Center is the only NCI-designated Comprehensive Cancer Center within a 200-mile radius of St. Louis. Siteman Cancer Center is composed of the combined cancer research and treatment programs of Barnes-Jewish Hospital and Washington University School of Medicine.
About Brown Shoe Company
Brown Shoe, headquartered in St. Louis, is a $2.3 billion footwear company with global operations. The Company operates the 950 store Famous Footwear chain, which sells brand name shoes for the family. It also operates 300 specialty retail stores in the U.S. and Canada under the Naturalizer, FX LaSalle and Via Spiga names, and Shoes.com, the Company’s e-commerce subsidiary. Brown Shoe, through its Wholesale divisions, owns and markets leading footwear brands including Via Spiga, Naturalizer, LifeStride, Nickels Soft, Connie and Buster Brown; it also markets licensed brands including Franco Sarto, Dr. Scholl’s, Etienne Aigner, Bass and Carlos by Carlos Santana for adults, and Barbie and Disney character footwear for children.