Olin Business School

Today’s consumers are more attuned to brands’ values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis and Vrity.

Cynthia Cryder, associate professor of marketing at Olin Business School, was named one of Poets & Quants’ “Best 40 Under 40” professors of 2021.

Washington University in St. Louis’ Olin Business School is the only highly ranked business school in the United States to earn triple accreditation. Fewer than 1% of all business schools globally hold this distinction.

Washington University in St. Louis alumnus and emeritus trustee John Dains has made an $8 million commitment to support an undergraduate student success fund at his alma mater, announced Chancellor Andrew D. Martin. It dramatically increases funding available to help students with financial need cover emergency and educational enrichment expenses.

The Olin Business School will honor five outstanding business alumni who have attained distinction in their careers, including Carl Casale, as part of the school’s annual Distinguished Alumni Awards ceremony on April 30.

Welcome back to Class Acts, a celebration of the Class of 2021. This week, we spotlight advocates Leah Wren Hardgrove, Logan Phillips and Alexis Tinoco, three seniors working to make a difference.

The Bellwether Foundation Inc. has awarded Olin Business School and the Brookings Institution a $750,000 grant to improve the quality of life for people in St. Louis and across the country.

When faced with a cutting-edge technological idea, business leaders who approach the idea in more concrete “how” terms — rather than in abstract “why” terms — are less likely to be deterred by its novelty and more likely to recognize its utility, which increases their propensity to invest in the idea, according to new research from the Olin Business School.

Welcome to Class Acts, a celebration of remarkable graduating students. In our first installment, Class Acts showcases three incredible makers — artist Erin Lewis, engineer Alex Levy and pop-up market founder Noor Bekhiet.

My office hours fill up weeks in advance with students (who are not even in my classes) waiting to ask me one question: “Doug, will my startup idea work?” My short answer is, “Who cares what I think? What do your target customers think?”   And most often the student’s answer is, “Well, I haven’t shown […]