Invite consumers to pop-up, and pop goes the spending — offline and online

Invite consumers to pop-up, and pop goes the spending — offline and online

Two Washington University in St. Louis researchers, along with a former fellow Olin Business School faculty member and Alibaba officials, flipped the pop-up business model, and possibly more. The co-authors found that inviting potential customers via text message could increase buying with both a pop-up shop retailer and similar product vendors online … for weeks and months to come.
Your March Madness chances, or putting a quintillion into focus

Your March Madness chances, or putting a quintillion into focus

You — as part of the 10 percent of the American population who participates in this form of technically illegal gambling — have a 1-in-9.2 quintillion chance of picking the perfect March Madness bracket, says a statistical expert from Washington University in St. Louis.
Performance-based pay linked to employee mental-health problems, study shows

Performance-based pay linked to employee mental-health problems, study shows

In the first big-data study combining objective medical and compensation records with demographics, researchers at Washington University in St. Louis and Aarhus University in Denmark discovered once a company switches to a pay-for-performance process, the number of employees using anxiety and depression medication increased by 5.7 percent over an existing base rate of 5.2 percent.
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