Business & Entrepreneurship

The idea of a plant-based patty being tested by Burger King makes business sense, if not health sense, to Washington University in St. Louis researchers who have studied the fast-food marketplace.

The game’s history and traditions are rich, but they threaten to suffocate its future. The “unwritten rules” and the game’s entrenched conservatism are standing in the way of fun. It will take more than bat flips and a backwards ballcap to let it through.

Prepare for a Super Bowl broadcast rife with social-issue and cause advertisements, because that’s what younger generations — read: consumers — want from a Sunday less about football than marketing, says Olin sports marketing expert Patrick Rishe.

If an event is otherwise highly enjoyable, pausing to take photographs will detract from a person’s engagement and enjoyment … and potentially affect the business visited, according to research by a team that included Olin Business School’s Robyn LeBoeuf.

The people who hold the most extreme views opposing genetically modified foods think they know most about GMO food science, but actually know the least, according to new research involving a Washington University in St. Louis faculty member in Olin Business School.

The question of what constitutes “naturalness” — and consumers’ attitudes about it — lies at the heart of Washington University in St. Louis research from lead author Sydney Scott, assistant professor of marketing in the Olin Business School.

Two U.S. retailers made moves this week to regulate their gun sales based on principle — moves that legislators failed to make in recent years despite public outcry following each incident in a line of mass-shooting tragedies. A pair of Washington University in St. Louis experts say that these actions represent “an expansion of corporate social responsibility,” even if the retailers financially may suffer amid something of a consumer backlash.

In the first test of detailed consumer-buying habits by categories at more than one chain store selling groceries, a team of business school researchers, led by Washington University in St. Louis, found that shoppers weren’t monogamist or bigamist but rather polygamist in their choice of outlets. In fact, it turns out that grocery categories such as dessert toppings, motor oil, candles and refrigerated ethnic foods were some of the leading products that lure customers to separate stores.

Spend $200 on a great Christmas gift at the big box store and get a $50 gift card. Sounds like a great offer. It may, in fact, entice you to spend more than you normally would, warns a marketing expert at Washington University in St. Louis.

On Giving Tuesday, holiday donation campaigns launch into high gear. But how do people decide where to donate their money? They know that they should give to the neediest cases, but new research from Washington University in St. Louis’s Olin Business School shows often, the donation decision comes down to something called a “charity beauty premium.”