All Black Friday deals are not created equal
Spend $200 on a great Christmas gift at the big box store and get a $50 gift card. Sounds like a great offer. It may, in fact, entice you to spend more than you normally would, warns a marketing expert at Washington University in St. Louis.
The neediest case … or the prettiest face?
On Giving Tuesday, holiday donation campaigns launch into high gear. But how do people decide where to donate their money? They know that they should give to the neediest cases, but new research from Washington University in St. Louis’s Olin Business School shows often, the donation decision comes down to something called a “charity beauty premium.”
Shopping for gift cards? Don’t overthink it
When it comes to holiday gift-giving, we all know it’s the thought that counts. But there is such a thing as giving it too much thought, at least when it comes to picking out a gift card, according to Robyn LeBoeuf, PhD, associate professor of marketing in the Olin Business School at Washington University in St. Louis.