Business & Entrepreneurship

This fall, Washington University unveiled an updated visual identity that allows us to tell our story in new ways.

As the new academic year began, Washington University unveiled a new visual identity and an enhanced effort to communicate its important contributions in the areas of education, research and patient care to key internal and external audiences.

A letter from an alumnus with a unique perspective on the refreshed WashU brand.

If there is one thing that is constant in marketing, it’s that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.

Elanor Williams, an associate professor of marketing at Olin Business School, has been selected as one of the 2023 Top 50 Undergraduate Business Professors by Poets & Quants for Undergrads.  

Robyn LeBoeuf, a professor of marketing and co-vice dean of faculty and research at Olin Business School, was installed as the inaugural Joyce and Chauncy Buchheit Distinguished Professor during a ceremony at the school’s Charles F. Knight Executive Education Center.

The Marketing Science Institute has identified Sydney Scott, an assistant professor of marketing at Olin Business School, as a promising young scholar.

Tat Chan, an expert on economics and marketing, was installed recently as the Philip L. Siteman Professor of Marketing.

If changes at Twitter conflict with businesses’ values, it’s time for companies to re-evaluate use of the social media platform, said Olin Business School marketing expert Michael Wall.

Robyn LeBoeuf, professor of marketing at Olin Business School, searches how people’s time perceptions affect the way they make decisions.