Business & Entrepreneurship

If there is one thing that is constant in marketing, it’s that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.

Elanor Williams, an associate professor of marketing at Olin Business School, has been selected as one of the 2023 Top 50 Undergraduate Business Professors by Poets & Quants for Undergrads.  

Robyn LeBoeuf, a professor of marketing and co-vice dean of faculty and research at Olin Business School, was installed as the inaugural Joyce and Chauncy Buchheit Distinguished Professor during a ceremony at the school’s Charles F. Knight Executive Education Center.

The Marketing Science Institute has identified Sydney Scott, an assistant professor of marketing at Olin Business School, as a promising young scholar.

Tat Chan, an expert on economics and marketing, was installed recently as the Philip L. Siteman Professor of Marketing.

If changes at Twitter conflict with businesses’ values, it’s time for companies to re-evaluate use of the social media platform, said Olin Business School marketing expert Michael Wall.

Robyn LeBoeuf, professor of marketing at Olin Business School, searches how people’s time perceptions affect the way they make decisions.

Experts from Washington University in St. Louis offer perspectives on the Supreme Court’s decision to overturn Roe v. Wade and the impact it will have on American law, people and politics.

After decades in the sales industry, Judith Sun, EMBA ’08, has perfected the skill of seamlessly integrating Western brands into the Chinese market.

A forthcoming study conducted by researchers at Olin Business School and UCLA suggests the recent leak of a draft Supreme Court opinion on abortion did not significantly influence how Americans intend to vote.