Loyalty programs boost businesses’ ability to keep customers

Loyalty programs boost businesses’ ability to keep customers

In business, simple loyalty programs can strongly increase customer retention, Washington University in St. Louis researchers have found. These Olin Business School scientists studied a loyalty program at a chain of men’s hair salons, collecting data on more than 5,500 customers. Under the program, for every $100 a customer spends, he gets a $5-off coupon.

Know how to sew? Here’s an opportunity to help

The Centers for Disease Control and Prevention has recommended the use of cloth face coverings to help slow the spread of COVID-19. Members of the university community are invited to help sew masks that will be made available in the community for nonmedical use.
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