Loyalty programs boost businesses’ ability to keep customers

Loyalty programs boost businesses’ ability to keep customers

In business, simple loyalty programs can strongly increase customer retention, Washington University in St. Louis researchers have found. These Olin Business School scientists studied a loyalty program at a chain of men’s hair salons, collecting data on more than 5,500 customers. Under the program, for every $100 a customer spends, he gets a $5-off coupon.
Video series ‘WashU Between the Lines’ launches in time of uncertainty

Video series ‘WashU Between the Lines’ launches in time of uncertainty

In the video series “WashU Between the Lines,″ students share honest, personal stories about their lives on campus. Students Shelly Gupta and Rory Mather, both subjects and co-creators of the series, hope the project will encourage students to get to know each other, as we say at Washington University, by name and by story. And not just the stories posted on Instagram or Facebook.
Federal package ‘not enough’

Federal package ‘not enough’

The $2 trillion plan to prop up a pandemic-reeling United States, amid the news that there were 3.3 million unemployment claims lodged in the previous week, is expected to pass the House on March 27. An array of Washington University in St. Louis experts offer perspectives on the plan.
Working from home: Advice for managers and employees during the coronavirus pandemic

Working from home: Advice for managers and employees during the coronavirus pandemic

As businesses around the country are closing their doors and transitioning to remote work, Andrew Knight, a professor of organizational behavior at Washington University’s Olin Business School, said they should expect a period of adjustment as people develop new routines, norms and shared understandings about how work will progress through a new medium.
Handing out checks gives ‘no overall economic benefit’

Handing out checks gives ‘no overall economic benefit’

The U.S. Senate, with significant prodding from the Trump administration, is working on a plan to directly provide cash assistance to millions of Americans amid the economic fallout from the COVID-19 pandemic. Experts in economics and finance from Washington University in St. Louis’ Olin Business School weigh in on how it could help housing and households and maybe pay some bills — but still not answer the problems at hand.
Navigating office politics

Navigating office politics

Leadership, at its core, is about influence. In Olin Business School’s popular MBA elective “Power and Politics,” students learn how to navigate leadership positions, which necessitates building power and gaining influence in the workplace.
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