Loyalty programs boost businesses’ ability to keep customers

Loyalty programs boost businesses’ ability to keep customers

In business, simple loyalty programs can strongly increase customer retention, Washington University in St. Louis researchers have found. These Olin Business School scientists studied a loyalty program at a chain of men’s hair salons, collecting data on more than 5,500 customers. Under the program, for every $100 a customer spends, he gets a $5-off coupon.
Video series ‘WashU Between the Lines’ launches in time of uncertainty

Video series ‘WashU Between the Lines’ launches in time of uncertainty

In the video series “WashU Between the Lines,″ students share honest, personal stories about their lives on campus. Students Shelly Gupta and Rory Mather, both subjects and co-creators of the series, hope the project will encourage students to get to know each other, as we say at Washington University, by name and by story. And not just the stories posted on Instagram or Facebook.
Arts & Sciences launches environmental analysis major

Arts & Sciences launches environmental analysis major

Washington University in St. Louis now offers a major in environmental analysis though the Environmental Studies program in Arts & Sciences. The major is a response to the global demand for environmental and sustainability experts who can think critically, communicate clearly and solve problems in collaboration with their communities. 
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