Business & Entrepreneurship

Song Yao, associate professor of marketing in Olin Business School, and researchers from UCLA and Northwestern studied the effects of Philadelphia’s soda tax, which took effect in January 2017.

‘Tis the season to shop, and who better to offer advice than a scientist who has studied gift-giving? With the holiday shopping season in full swing, Olin Business School marketing expert Elanor Williams offers four suggestions to keep in mind when buying gifts.

Domestic violence and illicit drug use plummeted among women who realized they could live decades longer than they’d expected because of a new HIV treatment, according to a new study involving a Washington University in St. Louis health care-innovation researcher.

The second annual HER Summit featured current WashU students and several alums who shared their entreprenurial experience with attendees.

The Association of Marketing and Communication Professionals announced the  WashU Women Innovate (WIN) storytelling campaign won a Gold MarCom award. Created by Washington University in St. Louis’ Office of Public Affairs, WIN shines the spotlight on the university’s support of women founders, entrepreneurs and innovators.

The Skandalaris Center at Washington University in St. Louis hosted its second annual HER Summit Oct. 19 to support women and minority entrepreneurs.

Washington University in St. Louis is committed to supporting faculty, students and staff wherever they are on their entrepreneurial journey — and is especially invested in supporting women bringing their ideas and discoveries from the lab to the marketplace. A terrific example of that commitment begins in St. Louis next year, with Equalize 2020.

Words company officials use in quarterly earnings calls with investors and analysts can be telling. An Olin Business School researcher and co-authors conducted a detailed, machine-learning study of such earnings calls.

The fifth annual Olin Sports Business Summit convenes Oct. 18 in Knight Hall’s Emerson Auditorium. The 2019 lineup features numerous presentations from industry executives at professional basketball, football and soccer teams.

New research from Olin Business School finds that when a video game-making firms change a game’s rewards schedule and how it limits how long gamers can play in a sitting, the firm can actually make more money — and users devote a smaller share of their time on gaming.