Storytelling campaign takes gold

Storytelling campaign takes gold

The Association of Marketing and Communication Professionals announced the  WashU Women Innovate (WIN) storytelling campaign won a Gold MarCom award. Created by Washington University in St. Louis’ Office of Public Affairs, WIN shines the spotlight on the university’s support of women founders, entrepreneurs and innovators.
Invite consumers to pop-up, and pop goes the spending — offline and online

Invite consumers to pop-up, and pop goes the spending — offline and online

Two Washington University in St. Louis researchers, along with a former fellow Olin Business School faculty member and Alibaba officials, flipped the pop-up business model, and possibly more. The co-authors found that inviting potential customers via text message could increase buying with both a pop-up shop retailer and similar product vendors online … for weeks and months to come.
Older Stories