Business & Entrepreneurship

Despite the pandemic, Washington University researchers collaborating with international colleagues continue to innovate and move their research forward.

The new CDC guidelines may help businesses – especially restaurants and bars – if customers feel safer with the new recommendations, according to Olin Business School’s Raphael Thomadsen and Song Yao.

Today’s consumers are more attuned to brands’ values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis and Vrity.

Cynthia Cryder, associate professor of marketing at Olin Business School, was named one of Poets & Quants’ “Best 40 Under 40” professors of 2021.

The Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship recently announced the results of two major competitions.

Washington University in St. Louis’ Olin Business School is the only highly ranked business school in the United States to earn triple accreditation. Fewer than 1% of all business schools globally hold this distinction.

The Olin Business School will honor five outstanding business alumni who have attained distinction in their careers, including Carl Casale, as part of the school’s annual Distinguished Alumni Awards ceremony on April 30.

The Bellwether Foundation Inc. has awarded Olin Business School and the Brookings Institution a $750,000 grant to improve the quality of life for people in St. Louis and across the country.

When faced with a cutting-edge technological idea, business leaders who approach the idea in more concrete “how” terms — rather than in abstract “why” terms — are less likely to be deterred by its novelty and more likely to recognize its utility, which increases their propensity to invest in the idea, according to new research from the Olin Business School.

My office hours fill up weeks in advance with students (who are not even in my classes) waiting to ask me one question: “Doug, will my startup idea work?” My short answer is, “Who cares what I think? What do your target customers think?”   And most often the student’s answer is, “Well, I haven’t shown […]