Shifting mindset increases managers’ willingness to invest in new technology

Shifting mindset increases managers’ willingness to invest in new technology

When faced with a cutting-edge technological idea, business leaders who approach the idea in more concrete “how” terms — rather than in abstract “why” terms — are less likely to be deterred by its novelty and more likely to recognize its utility, which increases their propensity to invest in the idea, according to new research from the Olin Business School.
Will my startup idea work?

Will my startup idea work?

My office hours fill up weeks in advance with students (who are not even in my classes) waiting to ask me one question: “Doug, will my startup idea work?” My short answer is, “Who cares what I think? What do your target customers think?”   And most often the student’s answer is, “Well, I haven’t shown […]
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