Business & Entrepreneurship

An analysis of television ads from the 2016 presidential election shows messages that are centrist and consistent with the candidate’s primary messages lead to increased online word of mouth chatter and higher daily poll ratings.

Peter Vogel is the founder of Leafwire, a growing online network that is connecting folks in the cannabis industry.

Veronica Swanson teams up with a basketball superstar to empower female coffee farmers.

It is hard to imagine a scenario where the current standoff between baseball owners and players would lead to lost games in 2022, according to Patrick Rishe, a leading sports business expert at Olin Business School.

Aspiring entrepreneurs: Your business idea could be worth $50,000 in Olin Business School’s Big IdeaBounce, powered by Poets & Quants.

Research from Olin Business School indicates that people often make similar decisions based on shared perspectives and reasoning. Consideration of perspectives can help marketers better coordinate efforts with employees and consumers.

By bringing to light the consequences of Facebook’s algorithms, whistleblower Frances Haugen’s testimony has forced corporations to rethink their relationship with Facebook and use of consumer data, according to digital media experts at Olin Business School.

According to a study co-authored by a Washington University researcher, behavioral patterns can be predicted by understanding information-seeking and information-aversion behaviors.

The new CDC guidelines may help businesses – especially restaurants and bars – if customers feel safer with the new recommendations, according to Olin Business School’s Raphael Thomadsen and Song Yao.

Today’s consumers are more attuned to brands’ values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis and Vrity.