Loyalty programs boost businesses’ ability to keep customers
In business, simple loyalty programs can strongly increase customer retention, Washington University in St. Louis researchers have found. These Olin Business School scientists studied a loyalty program at a chain of men’s hair salons, collecting data on more than 5,500 customers. Under the program, for every $100 a customer spends, he gets a $5-off coupon.
Leaders must act now to protect voters during this pandemic
The measures the coalition has outlined would ensure that Missouri voters can cast a ballot, but only if officials step into leadership now and temporarily put aside their political differences to protect Missouri voters.
The View From Here 4.13.20
Images from on and around the Washington University campuses.
Rural Missourians will rise to the occasion
It’s not easy to ask a community or a state to shut itself down, but if leaders use these key messaging strategies, I know rural Missourians can rise to the occasion.
Board of Trustees grants faculty appointments, promotions
At the Washington University in St. Louis Board of Trustees meeting March 6, several faculty members were appointed, promoted or granted tenure, effective July 1 unless otherwise indicated.
We don’t need a map to tell us where the pandemic hits hardest
We don’t need a map to tell us that policymakers, health officials, corporations and St. Louis residents themselves must continue to break down economic barriers to create partnerships and solutions that support the most vulnerable in our city — those who were already facing a disproportionate social, financial and health burden before the coronavirus entered their lives.
Guan inducted to AIMBE College of Fellows
Jianjun Guan, professor of mechanical engineering and materials science at the McKelvey School of Engineering, has been inducted into the American Institute for Medical and Biological Engineering College of Fellows.
Video series ‘WashU Between the Lines’ launches in time of uncertainty
In the video series “WashU Between the Lines,″ students share honest, personal stories about their lives on campus. Students Shelly Gupta and Rory Mather, both subjects and co-creators of the series, hope the project will encourage students to get to know each other, as we say at Washington University, by name and by story. And not just the stories posted on Instagram or Facebook.
Clinical trial launches to evaluate antimalarial drugs for COVID-19 treatment
Washington University School of Medicine is launching a clinical trial for patients hospitalized with COVID-19 at Barnes-Jewish Hospital. The study will investigate whether two different antimalarial drugs, including hydroxychloroquine, alone or in combination with a common antibiotic is effective in treating COVID-19 patients.
Join online Earth Day Ecochallenge
This year, typical Earth Day events were canceled due to COVID-19. Instead, the Office of Sustainability invites the university community and partners to take part in an online Earth Day Ecochallenge,
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