Stephen M. Nowlis, PhD, was installed Feb. 23 as the August A. Busch Jr. Distinguished Professor of Marketing in Olin Business School.
“I am grateful to the Anheuser-Busch Foundation for establishing this professorship,” Nowlis says. “I’m truly honored for this opportunity.”
Nowlis joined Olin Business School in July 2010 after spending many years at Arizona State University, where he was the AT&T Distinguished Professor of Marketing.
Nowlis earned a bachelor’s degree in economics from Stanford University in 1986 and a master’s of business administration (MBA) and PhD in 1990 and 1994, respectively, from the University of California, Berkeley.
His research focuses on consumer behavior, decision making, branding, choice and consumption.
A January 2009 study in the Journal of Marketing found that Nowlis is among the 20 most productive marketing professors in the world in terms of publication in top-tier marketing journals.
He was the winner of a 2008 Emerald Management Reviews Citation of Excellence Award for “A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors,” which was published in the Journal of Marketing Research.
He also was the winner of the 2001 William F. O’Dell Award for the most significant long-term contribution to marketing theory and practice, given for “The Effect of New Product Features on Brand Choice,” which was published in the Journal of Marketing Research.
Currently, Nowlis teaches “Market and Consumer Focus” to executive master’s of business administration students; “Brand Management” to MBA and professional master’s of business administration students; and “Consumer Behavior” to PhD students.
He also co-teaches an introductory business course to undergraduate students.
Nowlis periodically consults as an expert witness in cases involving issues such as trademark infringement, deceptive advertising and class action certification.
The Anheuser-Busch Foundation established this professorship in 1989 to “help build an asset for the St. Louis area and for American business,” in the words of August A. Busch III, the son of August A. Busch Jr., for whom the professorship is named.