Imagine this: study suggests power of imagination is more than just a metaphor

We’ve heard it before: “Imagine yourself passing the exam or scoring a goal and it will happen.” We may roll our eyes and think that’s easier said than done, but a new study from psychologists at Washington University in St. Louis suggests imagination may be more effective than we think in helping us reach our goals. “The imagination has the extraordinary capacity to shape reality,” say co-authors of a study suggesting that merely imagining something close to our hands will cause us to pay more attention to it.

Book explores our ability to remember future intentions

Discussions of memory lapses often focus on a failure to recall past events, but equally important to our daily lives is a form of memory that helps us remember to do something in the future — drop a child at daycare, go to the dentist or pick up bread on the way home. “Memory is fallible, even for tasks that are very important,” suggests WUSTL psychologist Mark A. McDaniel, Ph.D., co-author of a new book exploring how the brain processes memories critical to planning and other forward-looking activities. “As soon as intention leaves awareness, there’s no guarantee that it’s going to be retrieved again.” More…

No such thing as risky business for entrepreneurs

Entrepreneurs are just as sensitive to uncertainty as anyone. In fact, several studies suggest that entrepreneurs are more risk-averse than other people. So why do they risk losing their shirts by starting a business? They have an overdeveloped sense of confidence that that they can beat the odds, according to research from a business professor at Washington University in St. Louis.

St. Louis Cardinals slugger Pujols gets Babe Ruth test at Washington University

Daniel Stier / GQ, September 2006El Hombre vs. The BabeBaseball purists, especially those of Yankee allegiance, might argue that St. Louis Cardinals homerun-hitting superstar Albert Pujols is simply not in the same league as legendary New York Yankees slugger Babe Ruth. Science may never settle that argument, but researchers at Washington University in St. Louis can offer some sense of how Pujols stacks up to the Babe in terms of skills necessary to hit the long ball. Pujols visited WUSTL to take part in a series of lab tests similar to those conducted on Ruth in 1921.
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