Olin names new marketing and communications director
Olin Business School has announced the appointment of Paula Crews as associate dean and director of marketing and communications for the undergraduate and graduate business school at Washington University in St. Louis.
Redesign of Budweiser beer can won’t make much difference in sales, Olin experts say
The recent Budweiser can redesign probably won’t do much to reinvigorate sagging sales of the iconic brew, say marketing professors at Olin Business School at Washington University in St. Louis.
Chinese consumers help luxury retailers rebuff sluggish economy
Sales of luxury goods, which analysts say could spike as much as eight percent this year, are soaring thanks to expanding personal wealth in China, says a luxury retail expert at Washington University in St. Louis.
To reduce debt, focus on high interest loans first
What’s the best way to pay off debt? It’s simple. After making required payments to avoid penalties, pay down the loan with the highest interest rate. But consumers take a slightly different approach, according to a consumer behavior expert at Olin Business School at Washington University in St. Louis.
Brown School student gives firsthand account of rural life in drought-ridden Africa
According to the United Nations, nearly 10 million people in Africa are experiencing one of the worst droughts in 60 years. Drought conditions are now leading to famine. Michael Galvin, a second-year student at the Brown School at Washington University in St. Louis, is in the east African countryside as part of a team testing the effectiveness of KickStart, a social enterprise selling low-cost technologies such as irrigation pumps to help alleviate poverty. Galvin is blogging about the farmers and families he and team members are visiting through stories, video and photos (http://kickstartblog.wordpress.com/ ). His entries give a powerful look at how the drought is impacting lives.
New banking bureaucracy may not help consumers
There’s a better way to help banking customers than the new Consumer Financial Protection Bureau (CFPB) that opened for business July 21, says a banking expert at Washington University in St. Louis.
Skandalaris workshop to showcase innovation support resources July 25
Becoming a successful entrepreneur is a challenge for anyone — particularly for women and minorities. A workshop at Washington University in St. Louis July 25 aims to correct that by providing resources for women and underrepresented groups that can assist them in evaluating ideas and moving forward.
Disaster management allows companies to get ahead of the game
What can Waffle House teach about disaster preparedness and risk management, especially in the wake of this spring’s devastating tornados? Plenty, says a supply chain expert at Olin Business School, Washington University in St. Louis.
Groupon business model may be flawed
While Groupon is popular at the moment, the company’s business model may not be sustainable over the long term, says a marketing expert at Olin Business School, Washington University in St. Louis.
Three-star general to share insights on leadership at Olin Business School during Marine Week
Lt. Gen. George J. Flynn, deputy commandant for combat development and integration for the U.S. Marine Corps, will share experiences from a distinguished 30-year military career at a Leadership Symposium Breakfast at 8:30 a.m. Tuesday, June 21, at Olin Business School at Washington University in St. Louis. The event is part of Marine Week festivities taking place in St. Louis June 20-26.
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