Olin Business School

Napoleon Bonaparte, the notoriously “short” French emperor, may have stood only 5 feet 6, but being a powerful military and political leader probably made him feel much taller, suggests a new study by an organizational behavior expert at Washington University in St. Louis.

Coors Light has surpassed Budweiser as the No. 2 beer by shipments in the United States, foretelling a downward trend for full-calorie lagers that will continue, says a strategy expert at Washington University in St. Louis.

The presents have been opened. The tree has been put away. Now come the bills. What is the best way to tackle holiday debt? Pay down the loan with the highest interest rate first. But consumers often take a slightly different approach, according to a consumer behavior expert at Olin Business School at Washington University in St. Louis.

With a concentration of high-tech startups second only to America, Israel — which has the second-most number of companies on the NASDAQ stock exchange — is considered the world’s next Silicon Valley. Twelve students from Olin Business School at Washington University in St. Louis will get a chance to view that innovation up close when they travel to Israel Jan. 5-12, 2012 as part of a venture advising course aimed at exploring the country’s venture capital market.

Traditional product advertising — full-page magazine ads and 30-second television commercials — may be going the way of the rotary phone. Emerging concepts such as crowdsourcing, viral Internet campaigns, product placements and guerilla promotions will dominate the marketing and advertising landscape in 2012 and beyond, says a marketing expert at Washington University in St. Louis.

Some WUSTL news stories never get old, and some just get better with time. WUSTL news editors picked 11 stories from 2011 — some new, some old — but all worth a second look as we head into 2012.

Seethu Seetharaman, PhD, was recently installed as the W. Patrick McGinnis Professor of Marketing in the Olin Business School at Washington University in St. Louis. The ceremony, held Oct. 26 in the Charles F. Knight Executive Education Center, included welcoming remarks by Chancellor Mark S. Wrighton and an address by Seetharaman.

Mahendra R. Gupta (right), PhD, the Geraldine J. and Robert L. Virgil Professor of Accounting and Management and dean of Olin Business School, chats with degree candidate Jamie Wolf of the Executive MBA (EMBA) St. Louis program Dec. 9 in McMillan Cafe prior to the EMBA graduation in Graham Chapel. The event marked the first time that all three of Olin’s EMBA programs graduated at the same time in the same place.

Students wanting to make a significant environmental impact on the campus of Washington University in St. Louis are encouraged to sign up for the third annual Olin Sustainability Case Competition. The registration deadline is Friday, Dec. 9.

More than 45 percent of undergraduate business students, and a larger fraction of MBA students, need financial assistance to attend Olin Business School at Washington University in St. Louis. Thanks to the Scholars in Business program, they can. Established in 1979, this named scholarship program is supported by hundreds of individuals and companies who provide more than 350 partial and full tuition named scholarships to Olin students.