Three start-ups share Olin Cup prize
In a move reflecting the wave of entrepreneurial activity happening in the region, an unprecedented three teams were selected to receive up to $50,000 each at the annual Olin Cup awards ceremony Feb. 1. The annual competition is sponsored by the Skandalaris Center for Entrepreneurial Studies at Washington University in St. Louis.
YouthBridge SEIC finalists named
Nine finalists were selected Jan. 26 to compete
for more than $125,000 in grants in April at the 2011-12 YouthBridge
Social Enterprise and Innovation Competition (SEIC) at Washington
University in St. Louis. The competition is a joint partnership between the YouthBridge Community Foundation and WUSTL’s Skandalaris Center for Entrepreneurial Studies.
P&G marketing layoffs new sign of the times, expert says
Consumer goods giant Procter & Gamble’s move
to lay off some 1,600 employees globally, many in the marketing area,
foretells a trend in which more companies will move their advertising
dollars from traditional to digital media, says a marketing expert at
Washington University in St. Louis.
RCGA head Reagan to speak at annual Olin Cup awards
Marking his first day as CEO of the St. Louis
Regional Chamber and Growth Association (RCGA), Joe Reagan will discuss
“Innovation & Entrepreneurship: Creating the Future Economy” during
the annual Olin Cup awards ceremony beginning at 5 p.m. Wednesday, Feb.
1, in Simon Hall’s May Auditorium on Washington University in St.
Louis’ Danforth Campus.
Super Bowl advertisers should skip TV ads, focus online
Last year’s hit Super Bowl ad, a Volkswagen spot
featuring a boy dressed as Darth Vader, was unique in that it was
actually released before the game. This year, nearly all ad
agencies are expected to run previews of their commercials before the
Feb. 5 Super Bowl on YouTube and other sites, leading a marketing expert
at Washington University in St. Louis to question the wisdom of running
a television ad at all.
Wal-Mart’s reality-show contest will help entrepreneurs, expert says
Talent contests are abundant these days. Whether
it’s singing, dancing or cooking, it seems someone is always on the
lookout for the next “super star.” WalMart Stores, Inc., have
even entered the fray, announcing a reality-show like plan to find the
next “it” product, a move an innovation expert at Washington University
in St. Louis applauds.
New business course to examine ‘defining moments’ of leadership, character
As another presidential election year gets
under way, defining and determining what makes a
great leader is on the minds of many voters and politicians. A
new and innovative course at Olin Business School, “Defining Moments:
Lessons in Leadership and Character from the Top,” examines this
question by allowing students to interact with top leaders in the
corporate world who exemplify both integrity and excellence.
Faculty develop teaching skills at i teach 2012
Andrew Knight, PhD, leads an i teach 2012 session on polling as a teaching tool during the i teach 2012 symposium — a biennial event at which faculty gather to talk about teaching experiences and to learn about new teaching methods and technology — at Seigle Hall Jan. 12. Approximately 150 faculty attended the event, which offered 16 classroom sessions on topics ranging from “Twitter for Teaching” to “Academic Integrity at WU: Myths and Realities.”
McDonnell Academy welcomes 12 new scholars from around the world
The McDonnell International Scholars Academy at Washington University in St. Louis welcomed 12 new talented graduate and professional students for the 2011-12 academic year. The new scholars are graduates of one of 27 premier universities from around the world partnered with WUSTL in the McDonnell International Scholars Academy.
SOPA would be sour note for music industry
The controversial Stop Online Piracy Act (SOPA)
is merely an attempt to shore up a dying and inefficient business model,
grafted onto an attempt to control the Internet, says an expert on the
business of entertainment at Washington University in St. Louis.
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