‘Christmas Creep’: Happiness or humbug?

“Christmas Creep,” the “technical” term for the pre-holiday appearance of retail decorations and promotions, crept into stores and marketing in October this year. Major department stores are even pre-empting Black Friday by opening on Thanksgiving Day. Is starting the holiday shopping season earlier and earlier a good marketing move or could it backfire? Four marketing professors at Washington University in St. Louis’ Olin Business School discuss this phenomenon.

Olin Cup finalists offer quality, diverse ideas

A mobile solution to the severity of epileptic seizures. Helmets designed to reduce concussions in high-impact sports. A locally sourced grain-to-glass spirits distillery. These are just a few ideas of the seven final teams, announced Nov. 7, vying this year for $70,000 in seed money to start a new company. The Olin Cup is sponsored by the Skandalaris Center for Entrepreneurial Studies.
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