Olin Business School

Could a cup of coffee bring faculty across campus together to expand and enhance research and teaching while broadening perspectives? That’s the idea behind the Office of the Provost’s Bring Your Own Idea program, which awards grants to support gatherings of faculty from across Washington University in St. Louis around meaningful topics.

Placing a bet with a few friends on the NCAA basketball tournament this year? You might not enjoy the experience as much as if you hadn’t laid down any money. “Predictions have a negative effect on enjoyment when the outcome is relatively uncertain,” as in the upcoming basketball tournament, says Stephen M. Nowlis, PhD, the August A. Busch, Jr. Distinguished Professor in Marketing at Olin Business School.

As big data moves to the forefront of the boardroom, how do businesses keep up and find qualified people to manage it all? Olin Business School aims to help solve this problem with the launch of its Master of Science in Customer Analytics degree, offered in partnership with IBM.

From a product’s ease of use to its number of overall features, consumers often make tradeoffs in choosing a product. Although consumers tend to prefer higher functionality in the long-term, they often prefer no-hassle convenience in the short-term. A new study out of Olin Business School finds that highlighting price helps consumers stick to their long-term preferences by nudging them to think about value.

Business professor Jack Nickerson offers a game plan — backed by solid academic research — for mid-level managers charged with leading organizational change.

Alumnus Ed deZevallos is a lifelong serial entrepreneur, managing risk against reward and sharing his success to ­provide opportunities for others.

Business student Marc Bernstein and architecture student Miriam Alexandroff, both juniors, won the top prize in this year’s Olin Sustainability Case Competition. The question was: Can WUSTL strengthen the local economy and limit its carbon footprint by sourcing more locally grown food, while still providing nutritionally balanced and diverse food options?

Joe Fox, associate dean and director of MBA programs at Olin Business School, has been named president of the MBA Roundtable, a collaborative, nonprofit organization that facilitates the exchange of information and resources on MBA curricular innovation.

A recent gift of $1,025,000 will establish the Suren G. Dutia and Jas K. Grewal Global Impact Award in the Skandalaris Center for Entrepreneurial Studies at Washington University. The endowed fund will receive $1 million, with the remaining $25,000 to support awards made during the current academic year. Applications are being accepted until March 24 for awards to support business ventures aimed at catalyzing social change.

St. Louis is becoming widely recognized as a successful hub for startup businesses, with a wide range of groups and services that provide a support network for budding entrepreneurs. WUSTL students are getting a firsthand look at one of those resources this semester as they help formulate pricing strategies, marketing plans and competitive analysis for businesses working at T-REX in downtown St. Louis.