Olin Business School

Commercials for the commercials? Arnold Schwarzenegger in tennis gear? A “Full House” reunion? Must be Super Bowl time. “It’s interesting to see the experience of the Super Bowl ads lasting eight to 13 weeks on average today compared to one day of viewing the ads years ago,” says Carol Johanek, adjunct professor of marketing at Washington University in St. Louis’ Olin Business School.

Stuart Bunderson, the George and Carol Bauer Professor of Organizational Ethics and Governance, has accepted an appointment as associate dean of executive programs at Washington University in St. Louis’ Olin Business School. He will assume this role March 1.

Washington University in St. Louis and Yonsei University in Seoul, Korea are partnering to offer a unique learning experience to master the complex world of business by earning two degrees on two continents in their new Global Master of Finance Dual Degree program.

Faculty and graduate students from St. Louis-area universities with an interest in labor, households, health care, law and social welfare are invited to take part in the continuing series of Monday brown-bag luncheon seminars held biweekly on the Danforth Campus beginning through April 14. The series begins Monday, Feb. 3, with Sean H. Williams, JD, professor at the University of Texas School of Law. His topic is “Dead Children: Tort Law and Parental Investments in Child Safety.”

Renewable energy subsidies have been a politically popular program during the past decade. These subsidies have led to explosive growth in wind power installations across the United States, especially in the Midwest and Texas. But do these subsidies work? Not as well as one might think, finds a new study from Washington University in St. Louis’ Olin Business School.

Robert (BS ’60, MBA ’62) and Barbara Frick have made a $5 million commitment to support the Washington University Olin Business School’s new building expansion, a $90 million project for two connected buildings – the Knight and Bauer halls – that will add 175,000 square feet and span five levels. The buildings will be dedicated May 2.

The Friday, Dec. 6, meeting of the Washington University in St. Louis Board of Trustees focused on the challenges and opportunities for the School of Medicine, according to Chancellor Mark S. Wrighton. The board also elected a new trustee, WUSTL alumnus Richard P. Mattione, PhD (pictured).

Clifford Holekamp oversees the entrepreneurship platform at Olin Business School but is also highly involved in the St. Louis startup scene.

“Christmas Creep,” the “technical” term for the pre-holiday appearance of retail decorations and promotions, crept into stores and marketing in October this year. Major department stores are even pre-empting Black Friday by opening on Thanksgiving Day. Is starting the holiday shopping season earlier and earlier a good marketing move or could it backfire? Four marketing professors at Washington University in St. Louis’ Olin Business School discuss this phenomenon.

Learn about the case and the competition, which in 2014 will focus on on-campus dining, at an info session at 4 p.m. Thursday, Nov. 21, in Simon Hall. Another session will be held Monday, Nov. 25.