Olin Business School

From a product’s ease of use to its number of overall features, consumers often make tradeoffs in choosing a product. Although consumers tend to prefer higher functionality in the long-term, they often prefer no-hassle convenience in the short-term. A new study out of Olin Business School finds that highlighting price helps consumers stick to their long-term preferences by nudging them to think about value.

Business professor Jack Nickerson offers a game plan — backed by solid academic research — for mid-level managers charged with leading organizational change.

Alumnus Ed deZevallos is a lifelong serial entrepreneur, managing risk against reward and sharing his success to ­provide opportunities for others.

Business student Marc Bernstein and architecture student Miriam Alexandroff, both juniors, won the top prize in this year’s Olin Sustainability Case Competition. The question was: Can WUSTL strengthen the local economy and limit its carbon footprint by sourcing more locally grown food, while still providing nutritionally balanced and diverse food options?

Joe Fox, associate dean and director of MBA programs at Olin Business School, has been named president of the MBA Roundtable, a collaborative, nonprofit organization that facilitates the exchange of information and resources on MBA curricular innovation.

A recent gift of $1,025,000 will establish the Suren G. Dutia and Jas K. Grewal Global Impact Award in the Skandalaris Center for Entrepreneurial Studies at Washington University. The endowed fund will receive $1 million, with the remaining $25,000 to support awards made during the current academic year. Applications are being accepted until March 24 for awards to support business ventures aimed at catalyzing social change.

St. Louis is becoming widely recognized as a successful hub for startup businesses, with a wide range of groups and services that provide a support network for budding entrepreneurs. WUSTL students are getting a firsthand look at one of those resources this semester as they help formulate pricing strategies, marketing plans and competitive analysis for businesses working at T-REX in downtown St. Louis.

According to the U.S. Centers for Disease Control and Prevention, antimicrobial resistance is one our most serious health threats, with infections from resistant bacteria becoming far too common. Part of the problem is over-prescription of antibiotics. Nanopore Diagnostics, winner of this year’s Olin Cup, hopes to change that.

Seven current and former Washington University in St. Louis students, collectively known as “The Force,” took home the top prize of $50,000 during the GlobalHack event held Jan. 31-Feb. 2 at Union Station in St. Louis.

The Washington University in St. Louis Assembly Series turned 60 in 2013, and to mark such an august occasion, it’s fitting to remember why the lecture series was conceived in the first place. The Assembly Series launched during the institution’s centennial celebration in 1953 as a way to involve the broader St. Louis community in the robust intellectual life on campus.