​Wash U Expert: HBO is changing the game of à la carte streaming​​

This week’s announcement that HBO will begin offering new video streaming service without a cable subscription is likely to have significant impact on the television industry. And the ripple effect could happen fast, according to Raphael Thomadsen, PhD, associate professor of marketing in Olin Business School at Washington University in St. Louis.

Corporate inversion generates significant tax benefits, Olin study finds

Corporate tax inversions — reincorporating overseas by transferring assets to a smaller company in a country where the corporate tax rate is lower — have become quite popular with American companies lately, forcing the Treasury Department to issue new rules aimed at curbing them. The benefit of changing a firm’s home base to lower its effective tax rate is obvious, the study, led by Radhakrishnan Gopalan of Olin Business School finds. However, the costs of inversion are not well understood.

Olin’s opening day: improved Simon Hall, icy start

The Olin Business School community celebrated the new school year’s start Aug. 25 with a ribbon cutting of the renovated Simon Hall and its traditional back-to-school barbecue to cap the day — with a twist this time, as Dean Mahendra Gupta, PhD, endured the ALS Ice Bucket Challenge.

Olin professor leads study on first impressions

You do get a second chance to make a first impression, thanks to the fact that any given day is full of firsts: First day of school, first day on the job, first day back after vacation. That’s the finding of a new study on forming impressions led by Robyn A. LeBoeuf, PhD, associate professor of marketing at Olin Business School at Washington University in St. Louis. “By connecting an everyday experience to a first – even an unrelated first – you can turn that experience into a first experience,” LeBoeuf said.
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