Shopping for gift cards? Don’t overthink it

When it comes to holiday gift-giving, we all know it’s the thought that counts. But there is such a thing as giving it too much thought, at least when it comes to picking out a gift card, according to Robyn LeBoeuf​, PhD, associate professor of marketing in the Olin Business School at Washington University in St. Louis.

Election Day: The saddest day of the year?

Election Day is difficult for many political candidates. But it’s no picnic for their supporters either. A new study co-authored by Olin Business School’s Lamar Pierce, PhD, shows just how tough election days can be. The study finds that winning elections barely improves the happiness of those from the winning political party.

Minor in sports business comes to Washington University in a major way

The business of sports, said Joseph S. Lacob (left), co-executive chairman and CEO of the NBA’s Golden State Warriors, isn’t just fun and games. Future successful sports industry leaders must be innovative thinkers with a solid foundational business background, like the new minor in the business of sports at Olin Business School, a program he is helping launch with a $1 million gift.

​Wash U Expert: HBO is changing the game of à la carte streaming​​

This week’s announcement that HBO will begin offering new video streaming service without a cable subscription is likely to have significant impact on the television industry. And the ripple effect could happen fast, according to Raphael Thomadsen, PhD, associate professor of marketing in Olin Business School at Washington University in St. Louis.
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