Olin Business School

Washington University’s Olin School of Business and the Olin Marketing Association will present the 7th annual Super Advertising Bowl, where Olin marketing students and faculty critique the television commercials that air during the Super Bowl. A “Top Five” list of this year’s most effective Super Bowl ads will be distributed after the game. Olin faculty and students can provide comments about which ads worked and why. Students and faculty will also be available for interviews about commercials that air during the game.

A group of three students is among the five final teams competing in the Chevy Super Bowl College Ad Challenge. The winning team will be announced Feb. 2, with their ad airing during the big game Feb. 4.

Washington University’s Olin School of Business will hold the 7th annual Super Advertising Bowl from 3-5 p.m. February 4, 2007. The annual event brings together Olin marketing students and faculty to critique the television commercials that air during the Super Bowl. This year Olin students will be looking for “Commercials that Win the Consumer’s Mind”—those standout ads that will have people talking around the water cooler on Monday. The student-organized activity also raises funds for the Arthritis Foundation’s St. Louis Chapter.

Below is a link to the Washington University news release about the U.S. News & World Report undergraduate rankings for 2004-05: http://news-info.wustl.edu/news/page/normal/3627.html To view a full listing of U.S. News magazine, book and Web-only rankings for 2004-05, please visit the U.S. News & World Report site: http://www.usnews.com/usnews/edu/college/rankings/rankindex_brief.php

For the second year in a row, the Olin School of Business is offering a course that includes a succession of “celebrity” CEOs as guest speakers. The class, “Creating Exceptional Value: Performance Without Compromise,” is co-taught by Chuck Knight, chairman emeritus of Emerson, and Anjan Thakor, Ph.D., senior associate dean and the John E. Simon Professor of Finance.

Washington University’s Olin School of Business and the Olin Marketing Association will hold the 7th annual Super Advertising Bowl, from 3-9 p.m. Feb. 4 at the Knight Center on Washington University’s campus. The Super Ad Bowl is a fun event where Olin marketing students and faculty critique the television commercials that air during the Super Bowl while raising funds for the Arthritis Foundation’s St. Louis Chapter.

When good fortune smiles on a company, the stock market responds by valuing the firm more favorably. It’s well known that good news for one firm means other companies in the same industry will be affected as well. But a business professor at Washington University in St. Louis says we can also anticipate a predictable connection between news announcements of a company and its suppliers or customers.

Hundreds of technology-transfer offices have popped up on university campuses over the past 20 years to enable universities to facilitate the commercialization of innovations and discoveries pioneered by their professors. Licensing patents for the inventions is a commercial opportunity for universities, which hope to make money selling the intellectual property and to see faculty research make a tangible impact in the marketplace. While all the inventions might be equally genius, they aren’t all valued equally. The question for technology-transfer offices is: What will sell? A professor at the Olin School of Business found that the ease of selling intellectual property doesn’t necessarily depend on whether the innovation has received patent protection. More…

It’s long been assumed that people are willing to pay more for an item if they know a portion of the proceeds will go to charity. But do they really? Two professors from the Olin School of Business at Washington University in St. Louis collected data from eBay auctions. They compared prices of items on eBay’s regular auction with items auctioned through its “Giving Works” program where sellers choose to donate part of their earnings to a non-profit of their choosing. They found out that buyers are willing to pay a 5 percent premium on average for those items linked to a cause. More…

December is the month when most people scramble to find gifts for their friends and family. In the process, many decide to treat themselves to a gift as well — especially when they notice that something they’ve wanted is now on “sale.” According to a business professor at Washington University in St. Louis, most people have an easier time justifying an indulgent purchase when there is the promise of saving money, especially when it is in the form of an unexpected discount or rebate. The catch is that frequently customers aren’t saving as much money as they might think. More…