Universities face a challenge when hawking innovations
Hundreds of technology-transfer offices have popped up on university campuses over the past 20 years to enable universities to facilitate the commercialization of innovations and discoveries pioneered by their professors. Licensing patents for the inventions is a commercial opportunity for universities, which hope to make money selling the intellectual property and to see faculty research make a tangible impact in the marketplace. While all the inventions might be equally genius, they aren’t all valued equally. The question for technology-transfer offices is: What will sell? A professor at the Olin School of Business found that the ease of selling intellectual property doesn’t necessarily depend on whether the innovation has received patent protection. More…
eBay auction items affiliated with a cause command higher prices, study shows
It’s long been assumed that people are willing to pay more for an item if they know a portion of the proceeds will go to charity. But do they really? Two professors from the Olin School of Business at Washington University in St. Louis collected data from eBay auctions. They compared prices of items on eBay’s regular auction with items auctioned through its “Giving Works” program where sellers choose to donate part of their earnings to a non-profit of their choosing. They found out that buyers are willing to pay a 5 percent premium on average for those items linked to a cause. More…
Discovering a holiday discount to indulge in a present for yourself
December is the month when most people scramble to find gifts for their friends and family. In the process, many decide to treat themselves to a gift as well — especially when they notice that something they’ve wanted is now on “sale.” According to a business professor at Washington University in St. Louis, most people have an easier time justifying an indulgent purchase when there is the promise of saving money, especially when it is in the form of an unexpected discount or rebate. The catch is that frequently customers aren’t saving as much money as they might think. More…
IIT graduate begins prestigious American fellowship
Vikram Govindan, the son of Santhini and K.M. Govindan of Mumbai, has been named a McDonnell International Scholar at Washington University in St. Louis, and he has received the Monsanto/Dr. Norman Borlaug Corporate Fellowship. He holds a dual bachelor’s and master’s degree in chemical engineering from the Indian Institute of Technology Bombay, which is one of 15 leading Asian universities partnered with Washington University in St. Louis in the McDonnell International Scholars Academy.
Chulalongkorn University graduate begins prestigious American fellowship
Karavikar SvetasreniKaravikar Svetasreni, the daughter of Kannikar Svetasreni and Suraphon Svetasreni of Bangkok, has been named a McDonnell International Scholar at Washington University in St. Louis, and she has received a corporate fellowship from the Nestlé Purina PetCare Co. She holds a bachelor’s degree in political science, international relations from Chulalongkorn University, which is one of 15 leading Asian universities partnered with Washington University in St. Louis in the McDonnell International Scholars Academy.
Tsinghua University graduate begins prestigious American fellowship
Ming Zu, the daughter of Lan-Ru Hao and Guo-Cheng Zu of Harbin, has been named a McDonnell International Scholar at Washington University in St. Louis, and she has received a corporate fellowship from the Cabot Corporation. She holds a bachelor’s degree in electronic engineering from Tsinghua University, which is one of 15 leading Asian universities partnered with Washington University in St. Louis in the McDonnell International Scholars Academy.
Social responsibility of business takes center stage in Danforth Lecture Series final installment
The fact that corporate leaders recognize their industries’ role in social responsibility is not new, but there are relatively few examples that clearly connect this failure to respond with negative changes. One of the best examples is the pharmaceutical giant Merck, which was led by P. Roy Vagelos during a pivotal era in the industry’s history. Vagelos will explore these examples in detail for his talk on “The Social Responsibility of Business” to be held at 4 p.m. Nov. 13 in Graham Chapel.
Business school students work out plan for biofuels in undeveloped countries
Photo courtesy R. K. Henning and D1 Oils; www.jatropha.orgJatropha plantsDuring a practicum for the World Agricultural Forum, Washington University M.B.A. students realized that using ethanol as an alternative fuel in developing countries isn’t cost effective. Instead, they stumbled upon the jatropha plant, a hardy shrub with seeds that can easily produce oil to power basic generators. The students’ work demonstrated the potential for economic stability that jatropha could offer small villages. More…
Firstborns under the right circumstances more likely to be creative
Expectant parents eagerly await the arrival of their bundle of joy, hoping that they will have the most beautiful and intelligent baby in the world. While parents might not have direct control over brains and looks, new research from a business professor at Washington University in St. Louis finds that parents can influence their firstborn’s creativity. More…
The Olin Cup business competition allows populace participation in judging semi-finalists
The Olin Cup Competition, the annual business formation contest at Washington University in St. Louis, is taking the contest to the people. On Thursday, Nov. 9 at 6 p.m., fourteen semi-finalists will present their business proposals in an “elevator pitch” first to a panelist of judges and then for an audience. Audience members will then vote on which pitch should win.
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