WashU Experts

Effective campaign branding may have made the winning difference for Donald Trump in this year’s presidential election. Raphael Thomadsen, associate professor of marketing at Olin Business School takes a closer look at how the messaging may have affected the election outcome. The importance of branding: “Branding is a central concept in business. Companies build products […]

Long before the 2016 presidential campaign, millions of Americans watched Donald Trump play the successful businessman on NBC’s hit reality show “The Apprentice.” Both the exposure and the experience served him well, said Richard Chapman, senior lecturer in film & media studies in Arts & Sciences.

Donald Trump’s election as president initially sent global markets reeling. What might we expect from the markets moving forward? John Horn, senior lecturer in economics at Olin Business School breaks it down. Economic Implications: “The election of Donald Trump will have long-lasting implications for the United States and global economy. The election will be significant economically […]

With Donald Trump in the White House and Republican majorities in both the House and Senate, Democrats will be looking to use the filibuster and other procedural options to exert as much influence as possible over Supreme Court nominations and other issues on the Trump-Republican agenda, suggests Steven S. Smith, a nationally recognized expert on congressional politics at Washington University in St. Louis.

Stephen Legomsky, renowned expert on immigration policy and former chief counsel of U.S. Citizenship and Immigration Services, says that while Trump’s immigration policies will be more hard line, comprehensive immigration reform is still possible.

As presidential candidates Hillary Clinton and Donald Trump make their last-minute pushes for votes before tomorrow’s election, a faculty member at Washington University in St. Louis says the tight race boils down, in part, to poor branding practices.

The 2016 presidential campaign has offered a riveting window into the ways gender and power operate within American culture, said Mary Ann Dzuback, chair and professor of women, gender and sexuality studies in Arts & Sciences at Washington University.

The claims by Donald Trump and some of his surrogates that this year’s presidential election is rigged against Trump have no basis in logic or fact, says an election law expert at Washington University in St. Louis.

It is the ultimate symbol of public trust. Accompanying the president, at virtually all times, is a military aid with a large black satchel known as the “nuclear football.” But for all its prominence in the popular imagination, the football does not contain some sort of “nuclear button” that might allow a president to single-handedly initiate nuclear launch, says Krister Knapp, senior lecturer in history in Arts & Sciences.

As the November presidential election approaches, an expert at Washington University in St. Louis says to expect a bit of emotional angst, no matter who wins or loses.