How businesses can win more customers by influencing your friends

How businesses can win more customers by influencing your friends

New research shows marketers could win more customers by offering financial incentives to customers’ friends — providing a reputational boost to customers — than “selfish” financial incentives to customers. A Washington University in St. Louis marketing professor was a co-author on the study.
McDonnell Academy supports COVID-19-related global research

McDonnell Academy supports COVID-19-related global research

To help address the international social, economic and public health ramifications of the COVID-19 pandemic, the McDonnell International Scholars Academy recently awarded seed grants to kick-start research projects led by Washington University faculty members and their international collaborators.
WashU Expert: America gains nothing by leaving WHO

WashU Expert: America gains nothing by leaving WHO

President Trump’s recent announcement to suspend funding to the World Health Organization is “counter to our interests in addressing our needs to save the lives and further the health of Americans, as well as an abandonment of America’s position as a global leader,” says the director of Washington University’s Institute for Public Health.
WHO withdrawal may not be legal

WHO withdrawal may not be legal

President Donald Trump announced July 7 that the United States has officially begun to withdraw from the World Health Organization. Trump may or may not have the authority to do so, says an expert on health law at Washington University in St. Louis.
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