Why price promotions aren’t the best marketing strategy
Discounts are no way to increase business.Price promotions may not be the best way to increase sales of canned tuna — or any other frequently purchased consumer good. Managers can become overly focused on losing market share and get caught up in a mindless cycle of discounting — without regard to the long-term implications of their actions, according to marketing professors at the Olin Business School at Washington University in St. Louis.
Supreme Court to rule on patent law — Quanta v. LG
Reversing the longstanding case law would give undue windfall to opportunistic third parties, says Kieff.The U.S. Supreme Court is reviewing Quanta v. LG, a case that could determine the future direction of patent law. “This case is key to ensuring that patent law develops in a way that best promotes innovation and competition,” says F. Scott Kieff, J.D., professor of law at Washington University in St. Louis. Kieff and colleagues have filed an amicus brief in the Supreme Court in support of LG, arguing that under contract law the patent holder had a right to sue a downstream purchaser. Kieff will be closely following this case and is available for comment.
Of note
Marco Colonna, M.D.,
Eliot Fried, Ph.D.,
Tao Ju, Ph.D.,
and more…
Inspiring a new generation of scientists at WUSTL
The Howard Hughes Medical Institute has selected Washington University as one of 12 colleges and universities to participate in a nationwide genomics course that will involve first-year college students in genomics research with phages (bacterial viruses).
Polling place to open in Wohl Center
The University’s Office of Community and Governmental Relations and the Gephardt Institute for Public Service have worked with the St. Louis County Election Board to establish a new polling place on the Danforth Campus in time for the Feb. 5 presidential primary.
Pat on the back
Photo by Robert BostonEighteen School of Medicine faculty were recognized Jan. 23 for their accomplishments in clinical care, community service, education and research.
Rosa Parks award
Photo by Mary ButkusMalik Ahmed and his wife DeBorah Ahmed were presented with the annual Rosa L. Parks Award for Meritorious Service to the Community during the Martin Luther King Jr. celebration Jan. 21 in Graham Chapel.
Shepherding faculty research
Photo by Tim ParkerSamuel L. Stanley Jr., vice chancellor for research, targets infectious disease, helps faculty meet research goals.
Whitesides offers revolutionary ideas about the origin of life
Innovative researcher and distinguished professor George M. Whitesides, Ph.D., will speak on revolutionary ideas in the field of chemistry about the origin of life at 11 a.m. Wednesday, Feb. 6, in Graham Chapel as part of the Assembly Series. His talk, “Questions about Questions about the Origin of Life,” is the annual Ferguson Science Lecture […]
Acclaimed Los Angeles painter opens first solo exhibit at Kemper
Since the late 1980s, Los Angeles-based painter Thaddeus Strode has created wild, vibrantly colored mash-ups in which California surf and skateboard culture collide with Zen philosophy, rock music, literature, film, comic books and other popular motifs, all mixing freely with the artist’s own inventions. Beginning Feb. 8, the Mildred Lane Kemper Art Museum will present […]
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