Money and appearance influence political campaigns, study says

If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions from a study by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School. By approaching political campaigns from a marketing perspective, Lewis was able to determine the effectiveness of branding and advertising.

Moss protein plays role in Alzheimer’s disease

Preventing Alzheimer’s disease is a goal of Raphael Kopan, Ph.D., professor of molecular biology and pharmacology at the Washington University School of Medicine. The moss plant Physcomitrella patens, studied in the laboratory of Ralph S. Quatrano, Ph.D., the Spencer T. Olin Professor and chair of the biology department on WUSTL’s Danforth Campus, might inch Kopan toward that goal.
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