Super Bowl advertisers should skip TV ads, focus online

Last year’s hit Super Bowl ad, a Volkswagen spot featuring a boy dressed as Darth Vader, was unique in that it was actually released before the game. This year, nearly all ad agencies are expected to run previews of their commercials before the Feb. 5 Super Bowl on YouTube and other sites, leading a marketing expert at Washington University in St. Louis to question the wisdom of running a television ad at all.

Study looks at how kids with autism spend their screen time

Children with autism spectrum disorders (ASDs) tend to be preoccupied with screen-based media. A new study by Paul Shattuck, PhD, assistant professor at the Brown School at Washington University in St. Louis, looks at how children with ASDs spend their screen time. “We found a very high rate of use of solitary screen-based media such as video games and television with a markedly lower rate of use of social interactive media, including email,” Shattuck says.

Dissecting the Great Recession

The United States is slowly climbing out of one of the worst economic recessions in its history. As the economy slowly begins to turn a corner, Stephen M. Fazzari, PhD, professor of economics in Arts & Sciences, will examine how we got here and where we are headed in a series of three lectures beginning Jan. 30.

Could the GOP be headed for a brokered convention?

Three Republican primaries or caucuses have ended with three different winners. Upcoming state contests may make the Republican candidate picture clearer, but if division remains, the GOP could end up with a brokered convention. “If the process of voting based on delegates’ commitments does not produce a nominee, then something has to break the logjam,” says Gregory P. Magarian, JD, election law expert and professor of law at Washington University in St. Louis. Magarian discusses the potential for a surprise candidate and the impact of superdelegates.

‘Public Education at a Crossroads’: Brown School, Teach for America co-sponsor panel discussion Jan. 26

Teach For America-St. Louis and the Brown School Policy Forum at Washington University in St. Louis will host a panel discussion on “St. Louis Public Education at a Crossroads: The Outstanding Schools Act, Turner v. Clayton, and the Future,” at 7:30 p.m.  Thursday, Jan. 26 in Brown Hall, Room 100. The event will bring together Missouri legislators and education officials to discuss how Turner v. Clayton is impacting state legislation.

Work, Families and Public Policy series continues Jan. 23

Faculty and graduate students from St. Louis-area universities with an interest in labor, households, health care, law and social welfare are invited to take part in a series of Monday brown-bag luncheon seminars to be held biweekly on the Danforth Campus at Washington University in St. Louis beginning Monday, Jan. 23, through Monday, April 16.The series continues Monday, Jan. 23, with a lecture by Kelly Bishop, PhD, assistant professor of economics at WUSTL, on “Hedonic Prices and Implicit Markets: Estimating Marginal Willingness to Pay for Differentiated Products without Instrumental Variables.”
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