Are health departments tweeting to the choir?

The use of social media to disseminate information is increasing in local health departments, but a new study, led by Jenine K. Harris, PhD, assistant professor at the Brown School finds that Twitter accounts are followed more by organizations than individuals and may not be reaching the intended audience.

Looking to enjoy March Madness? Don’t bet on it

Placing a bet with a few friends on the NCAA basketball tournament this year? You might not enjoy the experience as much as if you hadn’t laid down any money. “Predictions have a negative effect on enjoyment when the outcome is relatively uncertain,” as in the upcoming basketball tournament, says Stephen M. Nowlis, PhD, the August A. Busch, Jr. Distinguished Professor in Marketing at Olin Business School.

Getting the word out on the Affordable Care Act

Getting Congress to pass the Affordable Care Act, the landmark health insurance legislation, in 2010, was challenging — but not nearly as challenging as implementing it. With the deadline for first-time enrollment looming March 31, research from Matthew W. Kreuter, PhD, and the Brown School’s Health Communications Research Laboratory is helping. 
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