Business & Entrepreneurship

Consumer goods giant Procter & Gamble’s move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend in which more companies will move their advertising dollars from traditional to digital media, says a marketing expert at Washington University in St. Louis.

Marking his first day as CEO of the St. Louis Regional Chamber and Growth Association (RCGA), Joe Reagan will discuss “Innovation & Entrepreneurship: Creating the Future Economy” during the annual Olin Cup awards ceremony beginning at 5 p.m. Wednesday, Feb. 1, in Simon Hall’s May Auditorium on Washington University in St. Louis’ Danforth Campus.

Last year’s hit Super Bowl ad, a Volkswagen spot featuring a boy dressed as Darth Vader, was unique in that it was actually released before the game. This year, nearly all ad agencies are expected to run previews of their commercials before the Feb. 5 Super Bowl on YouTube and other sites, leading a marketing expert at Washington University in St. Louis to question the wisdom of running a television ad at all.

Talent contests are abundant these days. Whether it’s singing, dancing or cooking, it seems someone is always on the lookout for the next “super star.” WalMart Stores, Inc., have even entered the fray, announcing a reality-show like plan to find the next “it” product, a move an innovation expert at Washington University in St. Louis applauds.

Three Republican primaries or caucuses have ended with three different winners. Upcoming state contests may make the Republican candidate picture clearer, but if division remains, the GOP could end up with a brokered convention. “If the process of voting based on delegates’ commitments does not produce a nominee, then something has to break the logjam,” says Gregory P. Magarian, JD, election law expert and professor of law at Washington University in St. Louis. Magarian discusses the potential for a surprise candidate and the impact of superdelegates.

As another presidential election year gets under way, defining and determining what makes a great leader is on the minds of many voters and politicians. A new and innovative course at Olin Business School, “Defining Moments: Lessons in Leadership and Character from the Top,” examines this question by allowing students to interact with top leaders in the corporate world who exemplify both integrity and excellence.

The controversial Stop Online Piracy Act (SOPA) is merely an attempt to shore up a dying and inefficient business model, grafted onto an attempt to control the Internet, says an expert on the business of entertainment at Washington University in St. Louis.

Everyone has a good story to tell and Washington University’s Olin Business School has created a new blog platform for its community of students, professors, alumni, deans, and staff to share their favorite stories about life at the business school.

Faculty and graduate students from St. Louis-area universities with an interest in labor, households, health care, law and social welfare are invited to take part in a series of Monday brown-bag luncheon seminars to be held biweekly on the Danforth Campus at Washington University in St. Louis beginning Monday, Jan. 23, through Monday, April 16.The series continues Monday, Jan. 23, with a lecture by Kelly Bishop, PhD, assistant professor of economics at WUSTL, on “Hedonic Prices and Implicit Markets: Estimating Marginal Willingness to Pay for Differentiated Products without Instrumental Variables.”

Wikipedia and other sites plan to go dark to protest the Stop Online Piracy Act (SOPA) and the PROTECT IP Act under consideration in Congress. Three law professors from Washington University in St. Louis, Kevin Collins, Gregory Magarian and Neil Richards, signed a letter to Congress in opposition to the PROTECT IP Act. Read Magarian and Richards’ current comments on SOPA and PROTECT IP.