Business & Entrepreneurship

Effective campaign branding may have made the winning difference for Donald Trump in this year’s presidential election. Raphael Thomadsen, associate professor of marketing at Olin Business School takes a closer look at how the messaging may have affected the election outcome. The importance of branding: “Branding is a central concept in business. Companies build products […]

Donald Trump’s election as president initially sent global markets reeling. What might we expect from the markets moving forward? John Horn, senior lecturer in economics at Olin Business School breaks it down. Economic Implications: “The election of Donald Trump will have long-lasting implications for the United States and global economy. The election will be significant economically […]

As presidential candidates Hillary Clinton and Donald Trump make their last-minute pushes for votes before tomorrow’s election, a faculty member at Washington University in St. Louis says the tight race boils down, in part, to poor branding practices.

Washington University in St. Louis has launched a new venture-capital seed fund aimed at helping to propel early-stage business ventures by students, faculty and recent alumni. The new William Greenleaf Eliot Seed Fund is managed by the university’s Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship.

On Oct. 14, 27 students earned an Executive MBA degree from Washington University and the Indian Institute of Technology Bombay. They are the first graduates from the first program in the world that offers a joint MBA degree from both an Indian and an American university.

Startup Connection, St. Louis’ largest event focused on innovation and entrepreneurship, has announced the companies selected to take part in its Venture Showcase Nov. 16 at Washington University in St. Louis. More than a third of the 74 companies have strong university ties.

As the November presidential election approaches, an expert at Washington University in St. Louis says to expect a bit of emotional angst, no matter who wins or loses.

In order to properly decide if an upgrade is worth the cost, consumers should compare the new product with what they already own. But new research from Washington University in St. Louis shows there‘s a wide gap between what buyers should do and what actually happens when it comes to the most cutting-edge gadgets, products and services.

Washington University in St. Louis’ Olin Business School hosts its 2nd Annual Olin Sports Business Summit Friday, Sept. 30. The event brings together two dozen sports executives from across the country for a series of panel discussions about industry topics, trends and best practices.

The second annual Olin Sports Business Summit will be held at Washington University in St. Louis Sept. 30. Sports executives from across the country will share best practices and discuss trends within the sports business industry.