Business & Entrepreneurship

Below is a link to the Washington University news release about the U.S. News & World Report undergraduate rankings for 2004-05: http://news-info.wustl.edu/news/page/normal/3627.html To view a full listing of U.S. News magazine, book and Web-only rankings for 2004-05, please visit the U.S. News & World Report site: http://www.usnews.com/usnews/edu/college/rankings/rankindex_brief.php

For the second year in a row, the Olin School of Business is offering a course that includes a succession of “celebrity” CEOs as guest speakers. The class, “Creating Exceptional Value: Performance Without Compromise,” is co-taught by Chuck Knight, chairman emeritus of Emerson, and Anjan Thakor, Ph.D., senior associate dean and the John E. Simon Professor of Finance.

Washington University’s Olin School of Business and the Olin Marketing Association will hold the 7th annual Super Advertising Bowl, from 3-9 p.m. Feb. 4 at the Knight Center on Washington University’s campus. The Super Ad Bowl is a fun event where Olin marketing students and faculty critique the television commercials that air during the Super Bowl while raising funds for the Arthritis Foundation’s St. Louis Chapter.

When good fortune smiles on a company, the stock market responds by valuing the firm more favorably. It’s well known that good news for one firm means other companies in the same industry will be affected as well. But a business professor at Washington University in St. Louis says we can also anticipate a predictable connection between news announcements of a company and its suppliers or customers.

Hundreds of technology-transfer offices have popped up on university campuses over the past 20 years to enable universities to facilitate the commercialization of innovations and discoveries pioneered by their professors. Licensing patents for the inventions is a commercial opportunity for universities, which hope to make money selling the intellectual property and to see faculty research make a tangible impact in the marketplace. While all the inventions might be equally genius, they aren’t all valued equally. The question for technology-transfer offices is: What will sell? A professor at the Olin School of Business found that the ease of selling intellectual property doesn’t necessarily depend on whether the innovation has received patent protection. More…

It’s long been assumed that people are willing to pay more for an item if they know a portion of the proceeds will go to charity. But do they really? Two professors from the Olin School of Business at Washington University in St. Louis collected data from eBay auctions. They compared prices of items on eBay’s regular auction with items auctioned through its “Giving Works” program where sellers choose to donate part of their earnings to a non-profit of their choosing. They found out that buyers are willing to pay a 5 percent premium on average for those items linked to a cause. More…

December is the month when most people scramble to find gifts for their friends and family. In the process, many decide to treat themselves to a gift as well — especially when they notice that something they’ve wanted is now on “sale.” According to a business professor at Washington University in St. Louis, most people have an easier time justifying an indulgent purchase when there is the promise of saving money, especially when it is in the form of an unexpected discount or rebate. The catch is that frequently customers aren’t saving as much money as they might think. More…

Costas Azariadis, professor of economics in Arts & Sciences at Washington University in St. Louis, comments on the passing of Milton Friedman, a path-breaking conservative economist who passed away Nov. 16 at age 94.

The fact that corporate leaders recognize their industries’ role in social responsibility is not new, but there are relatively few examples that clearly connect this failure to respond with negative changes. One of the best examples is the pharmaceutical giant Merck, which was led by P. Roy Vagelos during a pivotal era in the industry’s history. Vagelos will explore these examples in detail for his talk on “The Social Responsibility of Business” to be held at 4 p.m. Nov. 13 in Graham Chapel.

Aristo, the Washington University robot, uses sensor networks to avoid simulated “fire” – red cups – while navigating near “safe” areas,which are blue cups.Agent 007 is a mighty versatile fellow, but he would have to take backseat to agents being trained at Washington University in St. Louis. Computer scientist engineers here are using wireless sensor networks that employ software agents that so far have been able to navigate a robot safely through a simulated fire and spot a simulated fire by seeking out heat. Once the agent locates the fire, it clones itself – try that, James Bond — creating a ring of software around the fire. A “fireman” can then communicate with this multifaceted agent through a personal digital assistant (PDA) and learn where the fire is and how intense it is. Should the fire expand, the agents clone again and maintain the ring – an entirely different “ring of fire.” More…