Why price promotions aren’t the best marketing strategy
Discounts are no way to increase business.Price promotions may not be the best way to increase sales of canned tuna — or any other frequently purchased consumer good. Managers can become overly focused on losing market share and get caught up in a mindless cycle of discounting — without regard to the long-term implications of their actions, according to marketing professors at the Olin Business School at Washington University in St. Louis.
Supreme Court to rule on patent law — Quanta v. LG
Reversing the longstanding case law would give undue windfall to opportunistic third parties, says Kieff.The U.S. Supreme Court is reviewing Quanta v. LG, a case that could determine the future direction of patent law. “This case is key to ensuring that patent law develops in a way that best promotes innovation and competition,” says F. Scott Kieff, J.D., professor of law at Washington University in St. Louis. Kieff and colleagues have filed an amicus brief in the Supreme Court in support of LG, arguing that under contract law the patent holder had a right to sue a downstream purchaser. Kieff will be closely following this case and is available for comment.
Government intervention in subprime crisis rewards bad behavior, expert says
As the number of foreclosures on homes purchased with a subprime mortgage continues to grow, the chatter from Washington and big business is focused on a way to slow, or even reverse, the trend. However, bailing out the industry isn’t necessarily the way to go, according to a finance professor at the Olin Business School at Washington University in St. Louis.
Helium supplies endangered, threatening science and technology
Helium is drifting away.In America, helium is running out of gas. The element that lifts things like balloons, spirits and voice ranges is being depleted so rapidly in the world’s largest reserve, outside of Amarillo, Texas, that supplies are expected to be depleted there within the next eight years. This deflates more than the Goodyear blimp and party favors. Its larger impact is on science and technology, according to Lee Sobotka, Ph.D., professor of chemistry and physics in Arts & Sciences at Washington University in St. Louis.
Semi-finalists announced for the Social Entrepreneurship & Innovation Competition at WUSTL
The Skandalaris Center for Entrepreneurial Studies at Washington University in St. Louis has announced the semi-finalists in the 2008 Social Entrepreneurship and Innovation Competition. This year’s semi-finalists represent a range of proposals including of a group of college students with a plan to provide counseling and mentoring services for low-income students, to an established nonprofit with a proposal for a mixed-use small business incubator.
Firms of a feather flock together – to benefit economic development
Coffee shop encounters could lead to new business ideas.Clustering similar firms in a relatively small geographic area is a common economic development tactic. Research from a business professor at Washington University in St. Louis shows the strategy is most effective when companies are within 500 meters of each other. After that, the benefits of proximity quickly lose its power.
Economist Werner Ploberger appointed inaugural Thomas H. Eliot Distinguished Professor
Werner Ploberger, Ph.D., was installed as the first Thomas H. Eliot Distinguished Professor in Arts & Sciences on October 30 in Holmes Lounge. Ploberger, who joined Washington University’s Department of Economics last year, is internationally renowned for his contributions to the fields of econometrics and the theory of estimation.
Technique controls nanoparticle size, creates large numbers
Pratim Biswas has a method that controls the size of the nanoparticles he makes, opening up possibilities for new nanotechnology applications and different techniques.In a world that constantly strives for bigger and bigger things, WUSTL’s Pratim Biswas, Ph.D., the Stifel and Quinette Jens Professor and chair of the Department of Energy, Environmental and Chemical Engineering, is working to make things smaller and smaller. Biswas conducts research on nanoparticles, which are the building blocks for nanotechnology. For the first time, Biswas has shown that he can independently control the size of the nanoparticles that he makes, keeping their other properties the same. He’s also shown with his technique that the nanoparticles can be made in large quantities in scalable systems, opening up the possibility for more applications and different techniques.
2007 Olin Cup Competition finalists announced
From home-delivered soup to house calls, the finalists for the 2007 Olin Cup Competition were announced Nov. 8. Six teams, including four student-owned or student-supported ventures, remain in the annual business formation contest organized by the Skandalaris Center for Entrepreneurial Studies. This year’s finalists were selected from a field of 12 teams. Ultimately, two teams […]
Preschool extends disadvantaged kids’ years in school
Early childhood education advocates have a new weapon at their disposal. Recent research by an economics professor at Washington University in St. Louis provides evidence that preprimary education leads to more years spent in school based on the experience of children from relatively disadvantaged households in Uruguay.
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