Olin Business School gears up for Super Ad Bowl IX

The most watched 33 and one half minutes on television will be celebrated, critiqued and analyzed on Sunday, Feb. 1, 2009 when the Olin Business School hosts its ninth annual Super Ad Bowl. Marketing professors and students will gather for the Super Bowl Sunday ritual of rating and ranking the commercials while raising funds to benefit Meds and Food For Kids, an organization dedicated to curing child malnutrition in Haiti.

Brostoff named associate dean

Mark J. Brostoff has been named associate dean and director of the Weston Career Center at Olin Business School. Brostoff, who began the position Jan. 9, is a retired commander in the U.S. Navy and earned a master’s degree in health administration from WUSTL in 1982. He graduated from Alfred University in 1980. He was […]

Will Pres. Obama stay connected with his YouTube generation supporters?

Olin Business School professor Jackson Nickerson says, “ChangeCasting” is the best way for presidents and CEOs to build trust, create understanding and enact change with all of their constituents and employees. Nickerson’s ChangeCasting is a new web-based approach to communication that allows executives to lead and accelerate change within their organizations. It opens up a two-way street between the corner office and employees at every level of a company.
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