New business course to examine ‘defining moments’ of leadership, character

As another presidential election year gets under way, defining and determining what makes a great leader is on the minds of many voters and politicians. A new and innovative course at Olin Business School, “Defining Moments: Lessons in Leadership and Character from the Top,” examines this question by allowing students to interact with top leaders in the corporate world who exemplify both integrity and excellence.

Dissecting the Great Recession

The United States is slowly climbing out of one of the worst economic recessions in its history. As the economy slowly begins to turn a corner, Stephen M. Fazzari, PhD, professor of economics in Arts & Sciences, will examine how we got here and where we are headed in a series of three lectures beginning Jan. 30.

Announcements

Take the WUSTL Sustainability pledge Washington University students, faculty and staff can show their commitment to sustainability by taking the WUSTL Sustainability Pledge at SustainabilityPledge.wustl.edu. The pledge asks those who sign it to live more sustainably at their workplace, school and home by reducing personal energy consumption, producing less waste, conserving resources and recycling. The […]

Students get up-close view of Israeli high-tech innovation

With a concentration of high-tech startups second only to America, Israel — which has the second-most number of companies on the NASDAQ stock exchange — is considered the world’s next Silicon Valley. Twelve students from Olin Business School at Washington University in St. Louis will get a chance to view that innovation up close when they travel to Israel Jan. 5-12, 2012 as part of a venture advising course aimed at exploring the country’s venture capital market.

Marketing trends in 2012: viral promotion, product placement, crowdsourcing

Traditional product advertising — full-page magazine ads and 30-second television commercials — may be going the way of the rotary phone. Emerging concepts such as crowdsourcing, viral Internet campaigns, product placements and guerilla promotions will dominate the marketing and advertising landscape in 2012 and beyond, says a marketing expert at Washington University in St. Louis.
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