Olin marketing experts critique new Starbucks symbol

Starbucks is dropping its name and the word “coffee” from its logo, leaving the curvy siren as the lone symbol of the Seattle-based company that started the gourmet joe revolution 40 years ago. It’s a natural evolution, say marketing experts at Olin Business School at Washington University in St. Louis, but not one without risk.

Winning lottery strategy proposed by Olin visiting professor

The record-breaking $380 million Mega Millions multistate lottery jackpot drawing this week had two winners and may inspire more people to take a chance on being a millionaire. But Romel Mostafa, visiting professor of strategy at the Olin Business School at Washington University in St. Louis, cautions lottery players on the odds of winning in an interview with NPR’s Michel Martin, broadcast Jan. 4.

Sports updates 2010

Weekly Record updates from the Washington University in St. Louis’ year in sports, 2010, a year that included one NCAA Division III national championship: women’s basketball on March 20, 2010.

Spreading holiday cheer

The student group Stand United for Veterans at the Brown School at Washington University in St. Louis hosted the annual Toys for Tots campaign on campus this year. The group held a final drive for toys and a cookie reception Dec. 15 to thank the United States Marine Corps Reservists who work tirelessly every holiday season to help underprivileged youth have toys during the holidays.
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