Olin marketing experts critique new Starbucks symbol
Starbucks is dropping its name and the word “coffee” from its logo, leaving the curvy siren as the lone symbol of the Seattle-based company that started the gourmet joe revolution 40 years ago. It’s a natural evolution, say marketing experts at Olin Business School at Washington University in St. Louis, but not one without risk.
Winning lottery strategy proposed by Olin visiting professor
The record-breaking $380 million Mega Millions multistate lottery jackpot drawing this week had two winners and may inspire more people to take a chance on being a millionaire. But Romel Mostafa, visiting professor of strategy at the Olin Business School at Washington University in St. Louis, cautions lottery players on the odds of winning in an interview with NPR’s Michel Martin, broadcast Jan. 4.
Football’s Brown earns academic honors
Senior cornerback Brandon Brown earned first-team All-America honors by D3football.com, as announced by the website.
Women’s basketball splits pair in Ohio
The No. 4 women’s basketball team split a pair of games at the Ohio Wesleyan University Bishop Classic Dec. 29-30 in Delaware, Ohio.
Men’s basketball returns to action after holiday hiatus
Following 16 days off, the men’s basketball team returns to action with two games the first week of January.
Sports updates Jan. 3
Sports updates for week of Jan. 3, 2011.
Sports updates 2010
Weekly Record updates from the Washington University in St. Louis’ year in sports, 2010, a year that included one NCAA Division III national championship: women’s basketball on March 20, 2010.
Sports updates Dec. 20
Sports updates for week of Dec. 20, 2010.
Spreading holiday cheer
The student group Stand United for Veterans at the Brown School at Washington University in St. Louis hosted the annual Toys for Tots campaign on campus this year. The group held a final drive for toys and a cookie reception Dec. 15 to thank the United States Marine Corps Reservists who work tirelessly every holiday season to help underprivileged youth have toys during the holidays.
Sports update Dec. 13
Sports updates for the week of Dec. 13, 2010.
View More Stories