The CEO’s Competitive Advantage

Harnessing the Power of the Hispanic Workforce to Drive Business Success

In The CEO’s Competitive Advantage, Marcela Manjarrez, AM ’11, provides a strategic blueprint for leveraging the Hispanic workforce to drive business excellence. With insights drawn from her professional experience, interviews with top executives, and extensive research, Manjarrez outlines actionable steps to harness the potential of Hispanic and nontraditional talent.

Key strategies include: Addressing educational barriers and expanding opportunities. Enhancing mentorship and sponsorship programs to support career growth. Repairing leaky pipelines to management, the C-suite, and the boardroom. Holding leaders accountable for measurable progress in diversity and inclusion.

By implementing these strategies, senior leaders can build diverse teams that not only fuel innovation but also position their companies for long-term growth and success. As the Hispanic workforce becomes a vital driver of economic growth, businesses that embrace this talent pool will secure a competitive edge.